Posted by: cruisec0ntr0l | August 27, 2016

UNDER ARMOUR INNOVATION IS HEADED TO RIO ON THE FEET OF MICHAEL PHELPS

UA ARCHITECH 3D PRINTED PERFORMANCE TRAINER & UA SLINGSHOT RUNNING FOOTWEAR TO PROVIDE PERSONAL MOTIVATION FOR ELITE SWIMMER

Under Armour, the global leader in innovative performance footwear, apparel and equipment has taken footwear innovation to the next level. In March, the Brand introduced its first-ever 3D printed performance trainer, the UA Architech. The UA Architech is a 360-degree performance training shoe that features a functional 3D printed midsole and 3D ClutchFit auxetic upper design that creates a “super-hybrid” trainer. This performance trainer provides athletes with the ultimate stability and cushioning to take on the most intense workouts, and it’s travelling all the way to Rio on the feet of elite swimmer, Michael Phelps.

In addition to the state-of-the-art technology and custom color design, Michael’s footwear features a personal touch to provide an additional source of motivation as he heads into competition. His 3-month old son, Boomer’s footprint is printed on the insole of the shoe as a personal reminder that Boomer is with him every step and stroke of the way.

The innovative 3D printed midsole of the UA Architech was combined with a flow-molded 3D ClutchFit auxetic upper to provide athletes with a shoe that not only gives a locked-in, supportive feel, but also flexes and moves with the foot to provide a zero distractions experience. Add in the Brand’s unparalleled Charged Cushioning underfoot for responsiveness and comfort, and a thin rubber outsole for traction and you have Under Armour’s most elite performance trainer.  

A new color of the UA Architech will be available as a limited edition offering to consumers this August on UA.com. The shoe, which retails for $299.99, was the first 3D printed performance trainer available to consumers. The first color was available in March and sold out in under 20 minutes.

 

Under Armour also geared Michael up with a custom pair of the UA Speedform Slingshot Running shoes in a limited edition red, white and blue colorway that also feature Boomer’s footprint. This innovative running shoe delivers zero distractions with a seamless, zonal compression, 3D knit upper and Under Armour Charged Cushioning. The limited edition color way is available on UA.com.

To see a video about how the UA Architech came to life click here and for hi res images of Michael Phelps’ custom shoes, please click  here.

About Under Armour, Inc.

Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland.

For further information, please visit the Company’s website at www.uabiz.com.

About Triple Pte Ltd

Established in 2013, Triple Pte Ltd is a sports and lifestyle retailer which holds the exclusive distribution rights for the Under Armour brand across Southeast Asia. Triple launched the Under Armour operations in Singapore and Philippines in May 2014. It has to date expanded the Under Armour distribution network to cover seven Southeast Asian markets through a combination of 25 brand houses as well as shop in shop and multi-brand wholesale executions.

Be Humble and Stay Hungry.


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