Posted by: cruisec0ntr0l | January 28, 2016

Rule Yourself This Season with Under Armour’s Pioneer CoolSwitch Technology in New Spring/Summer 2016 Collection

U.S. high performance label Under Armour’s unprecedented cooling technology cools you down to empower you to perform better and longer.

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UA CoolSwitch Compression shirt

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UA Women CoolSwitch Capri Tights

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UA CoolSwitch Run Short Sleeve T-shirt

UA CoolSwitch Compression shirt; UA Women CoolSwitch Capri Tights; UA CoolSwitch Run Short Sleeve T-shirt – specially created with Under Armour’s CoolSwitch technology to empower you to perform longer

MANILA, PHILIPPINES – A leader in the innovation of high-performance sportswear apparel, Under Armour brings sporting professionals and aspiring athletes a step closer to ruling oneself. An unprecedented edge to the fitness world, Under Armour’s CoolSwitch technology is unveiled in the new Spring/Summer 2016 Collection, hitting stores in mid-February.

With the tagline “You are the sum of all your training”, Under Armour’s Rule Yourself campaign represents athletes’ and fitness enthusiasts’ willpower to never give up, and the constant push to better themselves. Under Armour constantly researches and innovates its sportswear apparel technology to aid athletes to take that extra leap, steel their willpower and be the best they can be. With the pioneering CoolSwitch technology, an exciting and highly anticipated innovation in the new Spring/Summer 2016 Collection, you are guaranteed to have an edge over others to excel in your personal fitness journey.

CoolSwitch Technology

CoolSwitch does exactly what its name states – it cools your body and skin when you start to heat up and sweat. The technology blends three unique active cooling agents, integrated for the first time ever in an apparel application, with each of these ingredients delivering a specific benefit over the course of a workout to help athletes stay cool.

The first ingredient serves to pull heat energy away from the skin, providing an instant cooling sensation, while the second is activated by sweat – as an athlete begins to sweat, it kicks in to supercharge the body’s natural cooling mechanism. On top of aesthetics purposes, the ‘crystal’ print that characterises CoolSwitch apparel also plays a functional role. The final ingredient is the same technology of that used in NASA spacesuits. In the process of changing phases from solid to liquid, this special material absorbs and stores heat energy within the binding agents in the ‘crystal’ print.

While each ingredient performs a specific function, it is the unique combination of these active ingredients that gives rise to Under Armour CoolSwitch’s unprecedented active cooling capability.  As a result, during a workout, CoolSwitch wearers feel cooler, less physically taxed and their skin temperature stays lower, allowing them to exercise longer. With Under Armour’s CoolSwitch technology, it is a leap forward for athletes and fitness enthusiasts everywhere to maintain and further their fitness and wellness journey.

Clock That Last Lap

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The UA SpeedForm® Apollo 2

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UA SpeedForm Gemini 2

The UA SpeedForm® Apollo 2, designed for you to run fast; and the UA SpeedForm Gemini 2, created for breaking new distances

With a strong emphasis on running this season, Under Armour has updated its range of athletic footwear with new and improved designs for the popular UA SpeedForm® Apollo and UA SpeedForm Gemini styles. No matter your goals – to run fast, run long, or run strong, these new footwear designs will help you attain them.

The UA SpeedForm Apollo 2 features a perforated arch and tongue with ultrasonic seal for durable breathability, and utilises arch reinforcement construction on the medial side for a precise fit and foot guidance for a more efficient faster ride, making for swift and fast runs. The dual-layer midsole also combines Charged Cushioning and Micro G® for the ultimate blend of cushioned support and explosive responsiveness. Additionally, anatomically placed flex grooves aid the transition from heel to toe for the most efficient performance.
The freshened UA SpeedForm Gemini 2 showcases a new ArchForm fit system for additional support and better fit and feel, and upgrades made to the mesh increases breathability. The full-length dual layer Charged Cushioning midsole also delivers superior impact protection, energy return and adaptive support, and is anatomically designed to deliver a superior heel to toe transition for runners looking to go the distance.
UA Streaker Tee

A new offering this season, the UA Streaker Tee consists of a moisture-wicking blend of spun polyester and elasterell, and is lightweight, anti-microbatic and comfortable.  Its uniquely designed side seams reduce cling and chafing, and allows full stretch and recovery without absorbing sweat.

Making all Athletes Better

Committed to their aim of making all athletes better, Under Armour has also released new designs to the brand’s key ArmourVent™ and HeatGear® technology to provide ultra smoothness, enhanced ventilation and extreme comfort, as well as new designs for the UA Armour Bra. Updated design lines and trims have been made to Under Armour’s signature compression gear, where the new performance flex panel maximises mobility and relieves chafing and abrasion.

Under Armour’s Alter Ego line continues to ride on the superhero hype, with the upcoming releases of the Batman vs. Superman Collection and Captain America: Civil War Alter Ego Collection definitely pleasing fans of DC and Marvel characters. Feel invincible with the transformative power of film characters whilst donning Alter Ego training gear, to train with added conviction.

The Under Armour Spring/Summer 2016 Collection will be available at all Under Armour brand houses and shop-in-shops from February 2016.

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About Triple Pte. Ltd.

Established in September 2013, Triple Pte. Ltd. is a sports and lifestyle retailer which holds the exclusive distribution rights for the Under Armour brand across Southeast Asia. Triple launched the first two Southeast Asian Under Armour brand houses in Singapore and the Philippines in May 2014. The company now owns and operates 8 brand houses across Singapore, Malaysia and Thailand with an additional 3 brand houses operated by a Philippines Franchise. Their exclusive omni-channel e-commerce distribution is currently served out of Singapore for the ASEAN region. Triple is based in Singapore.

About Under Armour, Inc.

Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland.
 
For further information, please visit the Company’s website at www.ua.com.ph

Be Humble and Stay Hungry.

For more information and hi-resolution images, please contact:

Christine Majadillas
tin.majadillas@gmail.com
+63905 316 2845

Anj Casimiro
anjcasimiro@gmail.com
+63917 405 5811

APPENDIX

A selection of Under Armour’s Spring Summer Collection 2016

CoolSwitch

Footwear

Apparel

Men’s Accessories

UA Training Gloves: UA Renegade, UA Resistor Men’s, UA Flux Men’s
Wristbands: UA Performance Wristbands
Headwear: UA Headline Stretch Fit Cap, Blitzing II, Men’s UA Undeniable Cap, UA Original Skull II, Men’s UA Shadow 2.0, Men’s UA Mesh STR Cap, Men’s UA Print Blitzing Cap, Men’s UA Chambray STR, Men’s UA Mesh Knit Cap, Men’s UA Shadow Visor 3.0, Men’s UA Flash 2.0 Cap, Men’s Bball Core Cap, Men’s Bball Cap, Men’s UA Storm Run Cap, Men’s UA SC Snapback
Headbands: UA Performance Headband
Bags/Packs: UA SC30 Backpack
Socks: UA HeatGear Solo, UA HeatGear 3PK No Show, UA HeatGear 3PK Lo Cut, UA HeatGear 3PK Crew,  UA Undeniable Crew, UA Resistor II Lo Cut, UA Resistor II Crew, UA Run Launch No Show, UA Run Launch Reflective Crew, UA Undeniable Camo Crew Socks
Golf: UA Webbing Belt, UA Range Webbing Belt, Men’s UA Driver Cap, UA Reversible Belt, UA Fairway Leather Belt, Men’s UA Tour Visor 2.0, Men’s UA Golf Mesh STR 2.0, Men’s UA Storm Golf Cap, Men’s UA Tour Cap 2.0, Caves Pro, Caves Synthetic, UA Undeniable Reflect Crew

Women’s Accessories

UA Training Gloves: UA Resistor Women’s, UA Flux Women’s, UA Fly Fast Visor
Wristbands: UA Tech Free Cut Headband
Headwear: UA CoolSwitch Cap, UA Flyfast Cap, Armour Solid Cap, UA CoolSwitch Cap, Armour Visor, UA Shadow Cap,
Headbands: UA CoolSwitch UPF Headband, Fly Fast Reflective Run HB, Fly Fast Reversible HB, UA CoolSwitch UPF Headband,
Bags: UA Watch Me Duffel, UA Run Belt, Armour On The Run Backpack, UA On The Run Tote,
Socks: UAW Solid 6 PKS No Show, UA Mini Graphic HB (6pk), UAW Run Launch No Show, UAW Armourstyle Solo, UA Essential Pattern No Show
Miscellaneous: UA CoolSwitch Arm Sleeves, UA Graphic Arm Sleeves

Under Armour in Philippines

Brand Houses SM Megamall
Building A SM Mega Mall, EDSA Corner Julia Vargas Avenue, Mandaluyong, 1550 Metro Manila, Philippines

UP Town Center
2nd, UP Town Center, Katipunan Ave, Quezon City, 1108 Metro Manila, Philippines

Bonifacio High Street
Bonifacio High Street 9th Avenue, Bonifacio Global City, Taguig,Metro Manila, Philippines 

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