Posted by: cruisec0ntr0l | November 5, 2015

Gatorade bares new variant, introduces powerhouse line up of ambassadors.

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A couple of weeks ago, sports enthusiasts and members of the media were gathered at the Gatorade Hoops Center for the launch of their newest variant, and their latest batch of ambassadors.

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Volleyball standouts Alyssa Valdez of ADMU, Mika Reyes of DLSU, together with basketball hotshots Chris Banchero of Alaska Aces and Jeron Teng of DLSU.

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Not like any other launches, the guests were allowed to interact with the athletes. They were asked to participate in an exercise activity, coached by their selected ambassador.

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There are 5 exercise/drill stations wherein participants did the ff.

Ladder drills
Wall balls
Burpees
Rope slams
Kettle bell swings

After each set, they are allowed to recover and try out the new Gatorade White Lightning and feel for themselves how proper hydration helps one to perform at their best.

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PRESS RELEASE:
Manila, Philippines – After a historic stroll down memory lane in celebration of it’s golden anniversary, Gatorade is all set to pave the way for greatness.

The world’s favorite sports drink beefs up its roster with the official lamch of its newest newest variant – the orange and grapefruit based White Lightning.

With the new variant comes a powerhouse line up of ambassadors who are among the top local athletes of this generation – UAAP volleyball stars Alyssa Valdez from the Ateneo Lady Eagles and Mika Reyes frm the De La Salle Lady Spikers together with basketball hotshots Chris Banchero of the Alaska Aces and Jeron Teng of the De La Salle Green Archers.

Coming from our 50th anniversary wherein we celebrated Gatorade’s legacy of fuelling local and international sports’ great moments, we now want to focus on empowering a.new breed of athletes and game changers,

Pepsico Phippines Marketing Manager for Hydration Tony Atayde said.

Alyssa, Mika, Chris, and Jeron are top athletes who knows the value of working hard to stay in peak form andunderstand that games aren’t won on the court but in the gymand practice venues. We’re excited to see them inspire more people to pursue active lifestyles and understand the vue of.proper hydration.

Road to Greatness

Where does greatness begin?

Gatorade believes that it begins with hard work – the one with no shortcuts, the kind that’s relentless and that will make you ache and sweat. Whether the goal is to finish a half marathon, climb a mountain peak, or just feel physically stronger overall, preparing yourself in the gym and constantly working to improve is key to winning on game day.

And with this kind of hard work, proper hydration is crucial to be able to push forward and grow stronger.

With a refreshing, light orange – grapefruit flavor, White Lightning is formulated with non-carbonated water that does not cause stomach discomfort; 6% carbohydrates which research has shown to be the optimal level in promoting absorption and providing energy to working muscles; electrolytes for rapid rehydration, and minerals to help prevent cramps.

Atayde added,

You don’t have to be a pro athlete to benefit from proper hydration. For as long as you move and sweat, ypur body needs to to be properly hydrated so you continue to work towards achieving your full potential. We’re confident that our new variant and our new ambassadors will help us reinforce that message.

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