Posted by: cruisec0ntr0l | August 27, 2013

NIKE APPAREL TECHNOLOGIES HELP ATHLETES MAINTAIN OPTIMAL BODY TEMPERATURE

nike dri-fit knit

PHILIPPINES, AUGUST 2013—A new range of Nike apparel products assist the body’s natural ability to regulate temperature when running in a variety of conditions. The innovations are informed by Nike’s “Nature Amplified” design ethos — an approach focused on the body in motion and fueled by scientific data and athlete insights — to keep runners comfortable, protected and focused on performing at their best.

Nike designers and engineers worked with scientists in the world-class Nike Sport Research Lab (NSRL), and with members of Nike’s Advanced Innovation Team, to gain valuable information about how the body behaves in motion and responds to materials of varying weight, composition and thermal properties.

nike dri-fit knit1

NIKE DRI-FIT
Nike’s popular Dri-FIT technology is proven to keep athletes dry and comfortable by moving sweat away from the skin to a garment’s outer layer. Now, Dri-FIT expands into new fabrications and apparel designs to serve performance, fit and comfort needs in a variety of conditions.

“Nike designers focus on solving problems to enhance athlete performance. We know that athletes want to maintain an ideal body temperature. They want quick-drying apparel and they want their clothing to move with them,” says VP of Design John Hoke. “Dri-FIT Knit, Dri-FIT Touch and Dri-FIT Wool answer these needs.”

Nike Dri-FIT Knit is an ultra-soft, lightweight fabric incorporating visibly different knit patterns to provide stretch and optimal cooling benefits. An open texture on the sides of garments promotes breathability in key sweat zones, and seamless construction ensures a smooth fit free of distraction.

The Nike Dri-FIT Knit is now available at Nike Park The Fort.

SRP: Shirt – Php 2,395; Long-sleeved Shirt – Php 3,995

About NIKE, Inc.
NIKE, Inc. based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Umbro Ltd., a leading United Kingdom-based global football (soccer) brand; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories. For more information, visit nikeinc.com.

For media enquiries, please contact:
Lorenzo Manalang / Jandric Lim
Ogilvy Public Relations Worldwide
E-mail: Lorenzo.Manalang@ogilvy.com / Jandric.Lim@ogilvy.com
Tel: 238-7000 loc. 7031/7051

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