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		<title>Injured&#8230;but Endured!</title>
		<link>http://cruisec0ntr0l.wordpress.com/2012/05/21/injured-but-endured/</link>
		<comments>http://cruisec0ntr0l.wordpress.com/2012/05/21/injured-but-endured/#comments</comments>
		<pubDate>Mon, 21 May 2012 11:02:50 +0000</pubDate>
		<dc:creator>cruisec0ntr0l</dc:creator>
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		<description><![CDATA[Yesterday&#8217;s Ensure to Endure Run was an exciting run for me, nervously exciting to be exact. I&#8217;m sure some of you would ask why be for a 15k run? For one, it&#8217;ll be my longest run to date since being sidelined by injury late last year, and second, i will be test riding the Skechers [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cruisec0ntr0l.wordpress.com&#038;blog=6895842&#038;post=2334&#038;subd=cruisec0ntr0l&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Yesterday&#8217;s Ensure to Endure Run was an exciting run for me, nervously exciting to be exact.</p>
<p>I&#8217;m sure some of you would ask why be for a 15k run? For one, it&#8217;ll be my longest run to date since being sidelined by injury late last year, and second, i will be test riding the Skechers GOrun. </p>
<p>I&#8217;m now on my sixth week of training for the Milo Manila Eliminations in July, and is a bit hampered by the dreaded Plantar Fasciitis and a chronic bout with heel spurs lately.</p>
<p>The timely arrival of the GOrun shoes somehow lifted my spirits up since according to it&#8217;s local endorser, Michelle Estuar, this shoe helped eliminate all her foot problems from stress of doing multiple marathons/ultras in one year. </p>
<p>So getting back now into the run, the game plan was to just settle in my slow rhythm and enjoy the route. It&#8217;s just a small race, with only around 300 registered for the category, i&#8217;m quite nervous that I might be the last to cross the finish line.</p>
<p>The run went by smoothly, with the route a bit typical with some variations. I Contented myself with doing walk breaks at every hydration stop which were efficiently placed and with overflowing supplies. </p>
<p>I&#8217;m also very pleased with how the GOrun held up, it really helped make me land mid-foot &#8220;unconsciously&#8221;. Each stride came naturally, as if running barefoot but with enough protection. </p>
<p>I was surprised not to be limping after the race since for the last couple of months, I would normally limp because of the heel spurs. If this will continue, i&#8217;m sure meeting my &#8220;goal&#8221; come July would be a breeze.</p>
<p>Overall I was happy with how things went, thankful for being able to continuously run even on times that I&#8217;m in pain. Despite being injured, i&#8217;m so glad to have endured this run. </p>
<p><em>Special thanks to Entrainuer for giving us a nice race and to Ms. Bernice Almonte-Bobadilla of Skechers Fitness Philippines for letting me try on a pair of GOrun shoes. More power guys!</em></p>
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		<title>Run United 2 Press Release</title>
		<link>http://cruisec0ntr0l.wordpress.com/2012/05/10/run-united-2-press-release/</link>
		<comments>http://cruisec0ntr0l.wordpress.com/2012/05/10/run-united-2-press-release/#comments</comments>
		<pubDate>Thu, 10 May 2012 09:03:53 +0000</pubDate>
		<dc:creator>cruisec0ntr0l</dc:creator>
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		<description><![CDATA[2012 Run United 2 and Race Expo Slated in June In Unilab ActiveHealth’s continuing efforts to promote an active and healthy lifestyle among families, 2012 Run United will have its second leg on June 17, 2012 at SM Mall of Asia. Kids from age 5 to 12 years old can join the Ceelin 500-meter dash [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cruisec0ntr0l.wordpress.com&#038;blog=6895842&#038;post=2328&#038;subd=cruisec0ntr0l&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><strong>2012 Run United 2 and Race Expo Slated in June</strong></p>
<p>In Unilab ActiveHealth’s continuing efforts to promote an active and healthy lifestyle among families, 2012 Run United will have its second leg on June 17, 2012 at SM Mall of Asia.</p>
<p>Kids from age 5 to 12 years old can join the Ceelin 500-meter dash to jumpstart their journey to fitness. Moms, dads and older siblings can choose from the different race categories like 3km, 5km, 10km, and 21km.</p>
<p>Registered participants of 500-meter dash, 3km, 5km, and 10km will receive their singlet upon registration. The Active Health race belt bag, bib with timing chip, and Riovana 10% discount stub can be claimed during the 1<sup>st</sup> ever Run United race expo scheduled on June 13-16, 2012 at BGC Grounds Riovana from 2pm to 8pm on June 13 and 10am to 8pm on June 14-16.</p>
<p>The participants of the 21k category will have a different singlet color design which makes the runners extra special, aside from the freebies that they will get during the race expo in BGC and the 2<sup>nd</sup> piece of the collectible medal and finisher shirt. A personalized RunRio Timing Card will be exclusively given to them they just need to present their old IPICO timing chip during the registration to get the replacement.</p>
<p>21km runners will also get to enjoy running the Bonifacio Global City to Mall of Asia race route, giving them a chance to improve their PR for Run United 1. Shuttle service will be provided from MOA as pick-up point for 21km runners.</p>
<p><em>“Active Health delivers Unilab’s vision of providing active health solutions for Filipino families,”</em> Unilab Active Health Head Alex Panlilio said.<em>&#8220;We encourage families to start or continue leading active lives through our events like Run United.&#8221;</em></p>
<p>Active Health Sport Events Executive Lester Castillo said,<em> “As we have always done in the past, we continuously improve Run United series to give runners a better experience and encourage them to keep running. Through our partnership with Coach Rio dela Cruz, Run United has become one, if not the best, running event in the country.”</em></p>
<p>As a testament to the level of commitment that Active Health brings to the runners, it has brought in the Team Bike Boutique, the official merchandise partner of Ironman races worldwide, to organize the Run United Race Expo happening on June 13-16, 2012 at the BGC Grounds near Mercato.</p>
<p>The race expo completes the active health experience by gathering runners, sports enthusiasts and their families in this four-day event. Runners can hang out with their friends while checking out the coolest and latest sports apparel. Fitness and athletic brands also present their latest products and services, including gadgets, running gear, among others.</p>
<p>Coach Rio dela Cruz said the race expo brings Run United to a whole new level. <em>“Major international marathons like the ING New York Marathon and Chicago Marathon hold their own expos days before the event. Together with UNILAB Active Health, we look at some of the best practices from international races, and apply them to the Run United Series to further enhance the race experience of the Filipino running community.”</em></p>
<p>Registration for 2012 Run United 2 is ongoing at the following stores</p>
<ul>
<li>Riovana at Bonifacio Global City and Katipunan, Quezon City</li>
<li>Toby’s at SM Mall of Asia, Pasay City and SM North The Block, Quezon City</li>
</ul>
<p>For online registration, check details at <a href="http://www.unilabactivehealth.com/">www.unilabactivehealth.com</a> or <a href="http://www.runrio.com/">www.runrio.com</a>. Registration is until June 3, 2012 on a first come first serve basis.</p>
<p>2012 Run United 2 is for the benefit of Gawad Kalinga and Children’s Hour. For more inquiries, check out <a href="http://www.unilabactivehealth.com/">www.unilabactivehealth.com</a> and <a href="http://www.facebook.com/unilabactivehealth">www.facebook.com/unilabactivehealth</a>.</p>
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		<title>Run United 2 Route Maps</title>
		<link>http://cruisec0ntr0l.wordpress.com/2012/05/10/run-united-2-route-maps/</link>
		<comments>http://cruisec0ntr0l.wordpress.com/2012/05/10/run-united-2-route-maps/#comments</comments>
		<pubDate>Thu, 10 May 2012 08:59:12 +0000</pubDate>
		<dc:creator>cruisec0ntr0l</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[Here are the Route maps for 500m dash, 3, 5, 10 and 21k categories for the Runrio Trilogy Leg 2: Run United 2.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cruisec0ntr0l.wordpress.com&#038;blog=6895842&#038;post=2315&#038;subd=cruisec0ntr0l&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Here are the Route maps for 500m dash, 3, 5, 10 and 21k categories for the Runrio Trilogy Leg 2: Run United 2.</p>
<p><a href="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-map_500m-route.jpg"><img class="aligncenter size-full wp-image-2326" title="RU2 MAP_500m Route" src="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-map_500m-route.jpg?w=500&h=374" alt="" width="500" height="374" /></a></p>
<p><a href="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-map_3k-route.jpg"><img class="aligncenter size-full wp-image-2322" title="RU2 MAP_3k Route" src="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-map_3k-route.jpg?w=500&h=374" alt="" width="500" height="374" /></a></p>
<p><a href="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-map_5k-route.jpg"><img class="aligncenter size-full wp-image-2323" title="RU2 MAP_5k Route" src="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-map_5k-route.jpg?w=500&h=374" alt="" width="500" height="374" /></a></p>
<p><a href="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-map_10k-route.jpg"><img class="aligncenter size-full wp-image-2324" title="RU2 MAP_10k Route" src="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-map_10k-route.jpg?w=500&h=374" alt="" width="500" height="374" /></a></p>
<p><a href="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-map_21k-route-2-as-of-apr-30.jpg"><img class="aligncenter size-full wp-image-2325" title="RU2 MAP_21k Route-2 (as of Apr 30)" src="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-map_21k-route-2-as-of-apr-30.jpg?w=500&h=374" alt="" width="500" height="374" /></a></p>
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		<media:content url="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-map_500m-route.jpg" medium="image">
			<media:title type="html">RU2 MAP_500m Route</media:title>
		</media:content>

		<media:content url="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-map_3k-route.jpg" medium="image">
			<media:title type="html">RU2 MAP_3k Route</media:title>
		</media:content>

		<media:content url="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-map_5k-route.jpg" medium="image">
			<media:title type="html">RU2 MAP_5k Route</media:title>
		</media:content>

		<media:content url="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-map_10k-route.jpg" medium="image">
			<media:title type="html">RU2 MAP_10k Route</media:title>
		</media:content>

		<media:content url="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-map_21k-route-2-as-of-apr-30.jpg" medium="image">
			<media:title type="html">RU2 MAP_21k Route-2 (as of Apr 30)</media:title>
		</media:content>
	</item>
		<item>
		<title>Run United Race Expo: Objectives</title>
		<link>http://cruisec0ntr0l.wordpress.com/2012/05/10/run-united-race-expo-objectives/</link>
		<comments>http://cruisec0ntr0l.wordpress.com/2012/05/10/run-united-race-expo-objectives/#comments</comments>
		<pubDate>Thu, 10 May 2012 08:46:41 +0000</pubDate>
		<dc:creator>cruisec0ntr0l</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://cruisec0ntr0l.wordpress.com/?p=2292</guid>
		<description><![CDATA[The Run United 2 Race Expo will be held on 13-16th of June 2012 at the Bonifacio Global City open grounds. The expo will be handled by Team Bike Boutique and here are the primary objectives of the event. Venue for runners to check out the latest and coolest sports apparel Fitness and athletic brands [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cruisec0ntr0l.wordpress.com&#038;blog=6895842&#038;post=2292&#038;subd=cruisec0ntr0l&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div id="attachment_2313" class="wp-caption aligncenter" style="width: 510px"><a href="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-expo-flow2.png"><img class="size-full wp-image-2313" title="RU2 expo flow" src="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-expo-flow2.png?w=500&h=374" alt="" width="500" height="374" /></a><p class="wp-caption-text">.</p></div>
<p><em><strong>The Run United 2 Race Expo</strong></em> will be held on<strong> 13-16th of June 2012</strong> at the <strong>Bonifacio Global City</strong> open grounds. The expo will be handled by<em> Team Bike Boutique</em> and here are the primary objectives of the event.</p>
<div>
<ul>
<li>Venue for runners to check out the latest and coolest sports apparel</li>
<li>Fitness and athletic brands can present their latest products and services</li>
<li>Hang out with fellow runners/sports enthusiasts, friends and family</li>
<li>Race kit claiming made more interesting &amp; interactive</li>
</ul>
</div>
<div>
<p><em><strong>Who is Team Bike Boutique?</strong></em></p>
<div>
<ul>
<li>The only and best event merchandise company in Asia Pacific</li>
<li>Same company that also does all Ironman Stores across Asia &amp; Australia</li>
<li>Sponsors the Alaska Aces, IM 70.3 Philippines and 5i50</li>
</ul>
</div>
<div>Below are photos of the race expo for NYM and Chicago Marathon, it&#8217;ll be more or less what we&#8217;re going to expect to see at the expo.<br />
<a href="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-expo-photos.png"><img class="aligncenter size-full wp-image-2316" title="RU2 expo photos" src="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-expo-photos.png?w=500&h=375" alt="" width="500" height="375" /></a><a href="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-expo-photo.png"><img class="aligncenter size-full wp-image-2317" title="RU2 expo photo" src="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-expo-photo.png?w=500&h=374" alt="" width="500" height="374" /></a></div>
<div>Aren&#8217;t you guys excited? See you there!</div>
</div>
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		<slash:comments>0</slash:comments>
	
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		<media:content url="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-expo-flow2.png" medium="image">
			<media:title type="html">RU2 expo flow</media:title>
		</media:content>

		<media:content url="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-expo-photos.png" medium="image">
			<media:title type="html">RU2 expo photos</media:title>
		</media:content>

		<media:content url="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-expo-photo.png" medium="image">
			<media:title type="html">RU2 expo photo</media:title>
		</media:content>
	</item>
		<item>
		<title>Runrio Trilogy Leg 2: Run United 2</title>
		<link>http://cruisec0ntr0l.wordpress.com/2012/05/10/runrio-trilogy-leg-2-run-united-2/</link>
		<comments>http://cruisec0ntr0l.wordpress.com/2012/05/10/runrio-trilogy-leg-2-run-united-2/#comments</comments>
		<pubDate>Thu, 10 May 2012 08:24:04 +0000</pubDate>
		<dc:creator>cruisec0ntr0l</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://cruisec0ntr0l.wordpress.com/?p=2273</guid>
		<description><![CDATA[This is it! This is one of the races that&#8217;s everyone&#8217;s waiting for, including me. This will be my first point to point race and will surely get me back on track. I would&#8217;ve wanted to do the first leg but minimal or no training made me decide not to do it. Even if I [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cruisec0ntr0l.wordpress.com&#038;blog=6895842&#038;post=2273&#038;subd=cruisec0ntr0l&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://cruisec0ntr0l.files.wordpress.com/2012/04/ru2-banner.png"><img class="aligncenter size-full wp-image-2290" title="RU2 Banner" src="http://cruisec0ntr0l.files.wordpress.com/2012/04/ru2-banner.png?w=500&h=304" alt="" width="500" height="304" /></a><br />
This is it! This is one of the races that&#8217;s everyone&#8217;s waiting for, including me. This will be my first point to point race and will surely get me back on track. I would&#8217;ve wanted to do the first leg but minimal or no training made me decide not to do it. Even if I won&#8217;t have 1/3 of the &#8220;pizza pie&#8221; medal, i&#8217;d still do it because I know for sure that this is going to be one hell of an experience.</p>
<p>Kudos to Runrio for consistently raising the bar when it comes to race organizing. For the Leg 2, they will be putting up a race expo a few days before the big day. Prominent marathons around the world always does this, it is a venue wherein runners will be picking up their race packets and can also shop for the latest running items/gears that will be on sale during the duration of the expo.</p>
<p><a href="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-details.png"><img class="aligncenter size-full wp-image-2294" title="RU2 details" src="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-details.png?w=500&h=315" alt="" width="500" height="315" /></a></p>
<p><a href="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-categories-inclusions.png"><img class="aligncenter size-full wp-image-2295" title="RU2 categories inclusions" src="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-categories-inclusions.png?w=500&h=340" alt="" width="500" height="340" /></a></p>
<p><a href="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-assembly-gun-time.png"><img class="aligncenter size-full wp-image-2296" title="RU2 assembly gun time" src="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-assembly-gun-time.png?w=500&h=228" alt="" width="500" height="228" /></a></p>
<p><a href="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-21k-singlet.png"><img class="aligncenter size-full wp-image-2297" title="RU2 21k singlet" src="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-21k-singlet.png?w=500&h=342" alt="" width="500" height="342" /></a></p>
<p><a href="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-3-5-10k-singlet.png"><img class="aligncenter size-full wp-image-2298" title="RU2 3 5 10k singlet" src="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-3-5-10k-singlet.png?w=500&h=343" alt="" width="500" height="343" /></a></p>
<p><a href="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-500m-dash-singlet.png"><img class="aligncenter size-full wp-image-2299" title="RU2 500m dash singlet" src="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-500m-dash-singlet.png?w=500&h=344" alt="" width="500" height="344" /></a></p>
<div id="attachment_2305" class="wp-caption aligncenter" style="width: 510px"><a href="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-beltbag1.png"><img class="size-full wp-image-2305" title="RU2 beltbag" src="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-beltbag1.png?w=500&h=345" alt="" width="500" height="345" /></a><p class="wp-caption-text">another running essential from ULAH</p></div>
<div id="attachment_2300" class="wp-caption aligncenter" style="width: 510px"><a href="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-race-bibs.png"><img class="size-full wp-image-2300" title="RU2 race bibs" src="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-race-bibs.png?w=500&h=334" alt="" width="500" height="334" /></a><p class="wp-caption-text">Nicely designed race bibs. I hope it&#8217;s not &#8220;too nice&#8221; for people to copy or reproduce illegally and then use it to bandit the race.</p></div>
<div id="attachment_2301" class="wp-caption aligncenter" style="width: 510px"><a href="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-timing-card.png"><img class="size-full wp-image-2301" title="RU2 timing card" src="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-timing-card.png?w=500&h=347" alt="" width="500" height="347" /></a><p class="wp-caption-text">personalized timing cards</p></div>
<div id="attachment_2302" class="wp-caption aligncenter" style="width: 510px"><a href="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-medal.png"><img class="size-full wp-image-2302" title="RU2 medal" src="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-medal.png?w=500&h=438" alt="" width="500" height="438" /></a><p class="wp-caption-text">the 2nd piece of the &#8220;pizza puzzle&#8221; <img src='http://s1.wp.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /></p></div>
<div id="attachment_2304" class="wp-caption aligncenter" style="width: 415px"><a href="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-finishers-bag.png"><img class="size-full wp-image-2304" title="RU2 Finishers bag" src="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-finishers-bag.png?w=500" alt=""   /></a><p class="wp-caption-text">cool sling bags awaits the finishers</p></div>
<p><a href="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-finishers-shirt.png"><img class="aligncenter size-full wp-image-2306" title="RU2 finishers shirt" src="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-finishers-shirt.png?w=500&h=311" alt="" width="500" height="311" /></a></p>
<p><a href="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-cash-prizes.png"><img class="aligncenter size-full wp-image-2307" title="RU2 cash prizes" src="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-cash-prizes.png?w=500&h=316" alt="" width="500" height="316" /></a></p>
<p>REMINDERS:</p>
<div>•Race Kits may run out before June 3, 2012, therefore registration may end earlier than announced deadline.</div>
<div></div>
<div>•A Valid ID must be presented upon registration. For group registration, a photocopy of any valid ID &amp; picture must be  presented by the representative.</div>
<div></div>
<div>•Singlet size availability will be on a first come first serve basis.</div>
<div></div>
<div>• A timing device will be used by all participants during the race.</div>
<p>•For in-store registrants, keep your <span style="text-decoration:underline;">registration receipts</span>. You need to present it to claim your Race Kits at the Expo.  For online registrants, kindly print and present your <span style="text-decoration:underline;">confirmation e-mai</span>l to claim your Race Kits at the Expo.</p>
<p>Race results will be available within three (3) days after the race in the</p>
<p>following websites. <a href="http://www.runrio.com">www.runrio.com</a> and <a href="http://www.unilabactivehealth.com">www.unilabactivehealth.com</a></p>
<p>Contact Nos.:</p>
<div>•Globe &#8211; 0916 5709220</div>
<div>•Smart &#8211; 0929 7178164</div>
<div>•Landline &#8211; (632) 703-1736</div>
<p>Timing and Race Results: feedback@runrio.com</p>
<p>Other concerns and Feedback: info@runrio.com</p>
<p><em>*thanks so much to Runrio Inc./Vimz Mendoza for providing us the details of their much awaited race.</em></p>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">cruisec0ntr0l</media:title>
		</media:content>

		<media:content url="http://cruisec0ntr0l.files.wordpress.com/2012/04/ru2-banner.png" medium="image">
			<media:title type="html">RU2 Banner</media:title>
		</media:content>

		<media:content url="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-details.png" medium="image">
			<media:title type="html">RU2 details</media:title>
		</media:content>

		<media:content url="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-categories-inclusions.png" medium="image">
			<media:title type="html">RU2 categories inclusions</media:title>
		</media:content>

		<media:content url="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-assembly-gun-time.png" medium="image">
			<media:title type="html">RU2 assembly gun time</media:title>
		</media:content>

		<media:content url="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-21k-singlet.png" medium="image">
			<media:title type="html">RU2 21k singlet</media:title>
		</media:content>

		<media:content url="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-3-5-10k-singlet.png" medium="image">
			<media:title type="html">RU2 3 5 10k singlet</media:title>
		</media:content>

		<media:content url="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-500m-dash-singlet.png" medium="image">
			<media:title type="html">RU2 500m dash singlet</media:title>
		</media:content>

		<media:content url="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-beltbag1.png" medium="image">
			<media:title type="html">RU2 beltbag</media:title>
		</media:content>

		<media:content url="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-race-bibs.png" medium="image">
			<media:title type="html">RU2 race bibs</media:title>
		</media:content>

		<media:content url="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-timing-card.png" medium="image">
			<media:title type="html">RU2 timing card</media:title>
		</media:content>

		<media:content url="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-medal.png" medium="image">
			<media:title type="html">RU2 medal</media:title>
		</media:content>

		<media:content url="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-finishers-bag.png" medium="image">
			<media:title type="html">RU2 Finishers bag</media:title>
		</media:content>

		<media:content url="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-finishers-shirt.png" medium="image">
			<media:title type="html">RU2 finishers shirt</media:title>
		</media:content>

		<media:content url="http://cruisec0ntr0l.files.wordpress.com/2012/05/ru2-cash-prizes.png" medium="image">
			<media:title type="html">RU2 cash prizes</media:title>
		</media:content>
	</item>
		<item>
		<title>Run for Free* at Ensure to Endure in BGC</title>
		<link>http://cruisec0ntr0l.wordpress.com/2012/04/20/run-for-free-at-ensure-to-endure-in-bgc/</link>
		<comments>http://cruisec0ntr0l.wordpress.com/2012/04/20/run-for-free-at-ensure-to-endure-in-bgc/#comments</comments>
		<pubDate>Fri, 20 Apr 2012 14:37:19 +0000</pubDate>
		<dc:creator>cruisec0ntr0l</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://cruisec0ntr0l.wordpress.com/?p=2262</guid>
		<description><![CDATA[Last Wednesday, the Launch for the Ensure to Endure: Ensure your strength, run for FREE* was held at the 3rd flr. of Fully Booked in Bonifacio High St. A run brought to us by Abott, who is known for making nutritional products that caters to the adult market. Ensure, which is recommended as a meal [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cruisec0ntr0l.wordpress.com&#038;blog=6895842&#038;post=2262&#038;subd=cruisec0ntr0l&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div id="attachment_2271" class="wp-caption aligncenter" style="width: 442px"><a href="http://cruisec0ntr0l.files.wordpress.com/2012/04/ensure-to-endure-poster.png"><img class="size-full wp-image-2271" title="ensure to endure poster" src="http://cruisec0ntr0l.files.wordpress.com/2012/04/ensure-to-endure-poster.png?w=500" alt=""   /></a><p class="wp-caption-text">.</p></div>
<p style="text-align:left;">Last Wednesday, the Launch for the Ensure to Endure: Ensure your strength, run for FREE* was held at the 3rd flr. of Fully Booked in Bonifacio High St. A run brought to us by Abott, who is known for making nutritional products that caters to the adult market. Ensure, which is recommended as a meal replacement for those who are on the go, is also being used by athletes as a supplement to provide energy and recovery after a race or a hard workout.</p>
<p style="text-align:left;"><strong>RACE DETAILS</strong></p>
<div>• Open to all adults who live life to the fullest</div>
<div>• To register for free, simply buy Ensure products from April 16 – May 17 and  show your receipt at any of the following registration sites.</div>
<div>• Purchase requirement depends on race category.</div>
<div><a href="http://cruisec0ntr0l.files.wordpress.com/2012/04/ensure-to-endure-requirements.png"><img class="aligncenter size-full wp-image-2274" title="ensure to endure requirements" src="http://cruisec0ntr0l.files.wordpress.com/2012/04/ensure-to-endure-requirements.png?w=500&h=145" alt="" width="500" height="145" /></a></div>
<div></div>
<div>• Upon registration, you will get a race kit with a BIB number, singlet and route map.</div>
<div>• Cash prizes will be given to the top 3 finishers for every category.</div>
<div>• Special prizes will be given to top finishers, ages 50 and up for each category.</div>
<div><a href="http://cruisec0ntr0l.files.wordpress.com/2012/04/picture1.png"><img class="aligncenter size-full wp-image-2276" title="Picture1" src="http://cruisec0ntr0l.files.wordpress.com/2012/04/picture1.png?w=500&h=270" alt="" width="500" height="270" /></a></div>
<div></div>
<div><strong>REGISTRATION DETAILS</strong></div>
<div>In-Store Registration: April 16, to May 17, 2012</div>
<div>
<p>Riovana Store BGC</p>
<div>•28th St. cor. 9th Ave., Bonifacio Global City, Taguig City</div>
<p>Mon-Thurs : 11am to 9pm</p>
<p>Fri-Sun : 10am to 10pm</p>
<p>Riovana Store Katipunan</p>
<div>•3rd floor Regis Bldg. Katipunan, Quezon City. Across Ateneo and Beside KFC  Mon-Sun : 10am to 8pm</div>
<p>Tobys</p>
<div>•SM Mall of Asia &#8211; G/F Entertainment Hall, Roxas Blvd., Manila</div>
<p>Mon-Sun, 12nn to 8pm</p>
<div>•The Block – 3rd Floor SM The Block, North Edsa</div>
<p>Mon-Sun, 12nn to 8pm</p>
<div id="attachment_2277" class="wp-caption aligncenter" style="width: 490px"><a href="http://cruisec0ntr0l.files.wordpress.com/2012/04/ensure-to-endure-singlet.png"><img class="size-full wp-image-2277" title="ensure to endure singlet" src="http://cruisec0ntr0l.files.wordpress.com/2012/04/ensure-to-endure-singlet.png?w=500" alt=""   /></a><p class="wp-caption-text">cool singlet design</p></div>
<p><a href="http://cruisec0ntr0l.files.wordpress.com/2012/04/prizes2.jpg"><img class="aligncenter size-full wp-image-2280" title="prizes" src="http://cruisec0ntr0l.files.wordpress.com/2012/04/prizes2.jpg?w=500&h=375" alt="" width="500" height="375" /></a></p>
<div id="attachment_2281" class="wp-caption aligncenter" style="width: 510px"><a href="http://cruisec0ntr0l.files.wordpress.com/2012/04/5k.jpg"><img class="size-full wp-image-2281" title="5k" src="http://cruisec0ntr0l.files.wordpress.com/2012/04/5k.jpg?w=500&h=334" alt="" width="500" height="334" /></a><p class="wp-caption-text">5k route map</p></div>
<div id="attachment_2283" class="wp-caption aligncenter" style="width: 510px"><a href="http://cruisec0ntr0l.files.wordpress.com/2012/04/10k1.jpg"><img class="size-full wp-image-2283" title="10k" src="http://cruisec0ntr0l.files.wordpress.com/2012/04/10k1.jpg?w=500&h=375" alt="" width="500" height="375" /></a><p class="wp-caption-text">10k route map</p></div>
<div id="attachment_2284" class="wp-caption aligncenter" style="width: 510px"><a href="http://cruisec0ntr0l.files.wordpress.com/2012/04/15k.jpg"><img class="size-full wp-image-2284" title="15k" src="http://cruisec0ntr0l.files.wordpress.com/2012/04/15k.jpg?w=500&h=338" alt="" width="500" height="338" /></a><p class="wp-caption-text">15k route map</p></div>
</div>
<p style="text-align:left;"><em>Thanks to Entraineur for having us. <img src='http://s1.wp.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </em></p>
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		<title>Meet and Train with the Trail Legend: Iker Karrera</title>
		<link>http://cruisec0ntr0l.wordpress.com/2012/04/20/meet-and-train-with-the-trail-legend-iker-karrera/</link>
		<comments>http://cruisec0ntr0l.wordpress.com/2012/04/20/meet-and-train-with-the-trail-legend-iker-karrera/#comments</comments>
		<pubDate>Fri, 20 Apr 2012 03:51:16 +0000</pubDate>
		<dc:creator>cruisec0ntr0l</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[legend]]></category>
		<category><![CDATA[salomon]]></category>
		<category><![CDATA[tnf 100]]></category>
		<category><![CDATA[trail running]]></category>
		<category><![CDATA[xtrail]]></category>

		<guid isPermaLink="false">http://cruisec0ntr0l.wordpress.com/?p=2243</guid>
		<description><![CDATA[Last Tuesday was not a typical day, it started out really early. I woke up at 2:30am, left the house at 3:30 and was already at R.O.X.by 4. Never have I been to BGC that early except on weekend runs or races. But on that day, it was different. I, together members of the media [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cruisec0ntr0l.wordpress.com&#038;blog=6895842&#038;post=2243&#038;subd=cruisec0ntr0l&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div id="attachment_2260" class="wp-caption aligncenter" style="width: 460px"><a href="http://cruisec0ntr0l.files.wordpress.com/2012/04/image002.jpg"><img class="size-full wp-image-2260" title="image002" src="http://cruisec0ntr0l.files.wordpress.com/2012/04/image002.jpg?w=500" alt=""   /></a><p class="wp-caption-text">How often do you get to train with a legend?</p></div>
<p>Last Tuesday was not a typical day, it started out really early. I woke up at 2:30am, left the house at 3:30 and was already at R.O.X.by 4. Never have I been to BGC that early except on weekend runs or races. But on that day, it was different. I, together members of the media and other runner-bloggers will troop to Tagaytay Highlands and get to meet and run/train with Salomon International Athlete and trail running legend, Iker Karrera. We will also be joined by Edu Martinell, International Trail Runner &amp; International Social Media Manager.</p>
<div id="attachment_2263" class="wp-caption aligncenter" style="width: 510px"><a href="http://cruisec0ntr0l.files.wordpress.com/2012/04/pic-312.jpg"><img class="size-full wp-image-2263" title="Pic (312)" src="http://cruisec0ntr0l.files.wordpress.com/2012/04/pic-312.jpg?w=500&h=375" alt="" width="500" height="375" /></a><p class="wp-caption-text">Salomon Pilipinas Manager Ms. Janice Tanada welcoming the guests</p></div>
<p>Upon arriving in Tagaytay Highlands, Salomon Pilipinas Manager Ms. Janice Tanada welcomed the participants and introduced Edu Martinell, who made a short presentation and gave some trail running tips over breakfast.</p>
<div id="attachment_2264" class="wp-caption aligncenter" style="width: 510px"><a href="http://cruisec0ntr0l.files.wordpress.com/2012/04/pic-313.jpg"><img class="size-full wp-image-2264" title="Pic (313)" src="http://cruisec0ntr0l.files.wordpress.com/2012/04/pic-313.jpg?w=500&h=375" alt="" width="500" height="375" /></a><p class="wp-caption-text">Edu Martinell, International Trail Runner &amp; Salomon International Social Media Manager</p></div>
<p>During the presentation, he explained to us how running in the trails is different from your ordinary road run.</p>
<p>- Most runners find that their gait changes once they venture off-road.</p>
<p>- Their strides are usually shorter in order to keep balance and more time looking down in order to watch out for rocks and indentation on the dirt.</p>
<p>- The pace generally slows down as the dirt provides less spring than asphalt or concrete.</p>
<p>- The best thing to do is to be aware of these changes, let the gait settle in naturally, and realize that trail running is going to feel a bit different from road running.</p>
<div id="attachment_2265" class="wp-caption aligncenter" style="width: 510px"><a href="http://cruisec0ntr0l.files.wordpress.com/2012/04/pic-319.jpg"><img class="size-full wp-image-2265" title="Pic (319)" src="http://cruisec0ntr0l.files.wordpress.com/2012/04/pic-319.jpg?w=500&h=375" alt="" width="500" height="375" /></a><p class="wp-caption-text">Edu with Iker Karrera and Salomon Pilipinas Athlete Coach Ige Lopez</p></div>
<p>After the brief presentation, we were off to run. Started at the trails behind the mini zoo and the went on to take the Salomon Xtrail 12k route. And as expected, only a few of us were able to keep up with theses elite athletes. We just contented ourselves with checking some part of the trail route.</p>
<p>I was able to have a quick chat with Edu and he told me that the route was nice and it was a great experience running in an unfamiliar trail. After a quick shower, lunch was served. The two personalities then gave exclusive one on one interviews with members of the media and soon after, we were on our way back to Manila. It was a really hectic day especially for both Iker and Edu since they would still have a meet and greet event in the evening at R.O.X. in Bonifacio Global City.</p>
<p>It was really a fun, exciting and tiring day. But how often do you get to meet and run/train with a legend? It was indeed a once in a lifetime experience.</p>
<p>Incidentally, both of them will also be joining the TNF 100 in Benguet where in Iker is one of the heavy favorites to bag the top prize.</p>
<div id="attachment_2259" class="wp-caption aligncenter" style="width: 510px"><a href="http://cruisec0ntr0l.files.wordpress.com/2012/04/iker.jpg"><img class="size-full wp-image-2259" title="Iker" src="http://cruisec0ntr0l.files.wordpress.com/2012/04/iker.jpg?w=500&h=375" alt="" width="500" height="375" /></a><p class="wp-caption-text">Iker Karrera, Champion and Legend</p></div>
<p><em>Special thanks to Ms. Janice Tanada and Ms. Vima Mendoza, PR Consultant for Salomon Pilipinas for giving us exclusive invites for the said event.</em></p>
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		<title>The Sock Evolution: The Thorlos</title>
		<link>http://cruisec0ntr0l.wordpress.com/2012/04/15/the-sock-evolution-the-thorlos/</link>
		<comments>http://cruisec0ntr0l.wordpress.com/2012/04/15/the-sock-evolution-the-thorlos/#comments</comments>
		<pubDate>Sun, 15 Apr 2012 12:07:05 +0000</pubDate>
		<dc:creator>cruisec0ntr0l</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://cruisec0ntr0l.wordpress.com/?p=2222</guid>
		<description><![CDATA[What&#8217;s in a sock? It&#8217;s Just a piece of woven fabric shaped like a foot, used to provide comfort on the feet when wearing different types of shoes. It&#8217;s that simple, Yes? No! A few weeks back, I was lucky enough to be invited to the launch of Thorlos socks. We were given an in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cruisec0ntr0l.wordpress.com&#038;blog=6895842&#038;post=2222&#038;subd=cruisec0ntr0l&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>What&#8217;s in a sock? It&#8217;s Just a piece of woven fabric shaped like a foot, used to provide comfort on the feet when wearing different types of shoes. It&#8217;s that simple, Yes? No!</p>
<p><a href="http://cruisec0ntr0l.files.wordpress.com/2012/04/thin-cushion-running-resized-1.jpg"><img class="aligncenter size-full wp-image-2246" title="thin cushion running resized 1" src="http://cruisec0ntr0l.files.wordpress.com/2012/04/thin-cushion-running-resized-1.jpg?w=500" alt=""   /></a></p>
<p>A few weeks back, I was lucky enough to be invited to the launch of Thorlos socks. We were given an in depth analysis of what a sock should be, some of us were even allowed to try one on for the duration of the event. They are that confident of how comfortable their product is, and boasted of it&#8217;s durability (it is said to last for not less than 10 years according to some users). They also have the widest choice range.</p>
<div id="attachment_2251" class="wp-caption aligncenter" style="width: 510px"><a href="http://cruisec0ntr0l.files.wordpress.com/2012/04/thorlos-marpuri.jpg"><img class="size-full wp-image-2251" title="thorlos marpuri" src="http://cruisec0ntr0l.files.wordpress.com/2012/04/thorlos-marpuri.jpg?w=500&h=374" alt="" width="500" height="374" /></a><p class="wp-caption-text">Ramesh Mirpuri, President of Colerosh Inc., exclusive distributor of Thorlos® socks in the Philippines showing the wide array of socks from Thorlos</p></div>
<p>To date, Thorlos has over 54 designs with 2 sub-brands (Experia and 84 Runner) using Thorlo pads techonology with over 98 different styles.</p>
<p><a href="http://cruisec0ntr0l.files.wordpress.com/2012/04/experia-resized.jpg"><img class="aligncenter size-full wp-image-2250" title="experia resized" src="http://cruisec0ntr0l.files.wordpress.com/2012/04/experia-resized.jpg?w=500&h=1000" alt="" width="500" height="1000" /></a></p>
<p>One drawback is that if you&#8217;re used to wearin thin socks, you&#8217;ve got to have a shoe that is atleast half size bigger than the usual to really feel the padded support that this sock offers. We were fortunate enough to be given free samples to try on and see/feel the difference.</p>
<p>It&#8217;s a good thing that i&#8217;ll be joining a trail run that weekend and what a perfect way to try them on, and the good thing is, my trail running shoes are a half size bigger than my regular running shoes. It was a perfect fit the moment i tried them on and it surely provided the padding and support that is much needed when running the trails.</p>
<p><a href="http://cruisec0ntr0l.files.wordpress.com/2012/04/thorlos2.png"><img class="aligncenter size-full wp-image-2247" title="Thorlos" src="http://cruisec0ntr0l.files.wordpress.com/2012/04/thorlos2.png?w=500&h=375" alt="" width="500" height="375" /></a></p>
<p>It&#8217;s just unfortunate that I still can&#8217;t try them on my regular running shoes because it creates a tight fit and I might not feel the benefits of what the product really offers. I&#8217;ve only worn it once (for the trail run) and my initial assessment was it&#8217;s soft and comfy, hope to try them on more frequently so I could give a more in depth feedback.</p>
<p><a href="http://cruisec0ntr0l.files.wordpress.com/2012/04/rio-thorlos.jpg"><img class="size-full wp-image-2249" title="rio thorlos" src="http://cruisec0ntr0l.files.wordpress.com/2012/04/rio-thorlos.jpg?w=500" alt=""   /></a></p>
<p><strong>Coach Rio Dela Cruz uses THORLOS® socks</strong>. Running coach Rio dela Cruz recently opened Riovana Store (Runners’ Haven) at the Bonifacio Global City. The store features the latest and the best running shoes, gear and apparel and has shower and locker amenities for runners. Riovana is the only running store that features three-camera Gait analysis technology to better equip urban runners with the proper knowledge and understanding the science of running. Above, Coach Rio proudly displays an array of Thorlos® socks now available in RIOVANA. Thorlos®, the 30 year old American brand trusted by Coach Rio and the first socks brand recipient of the seal of acceptance of the American Podriatic Medical Association (APMA), features over 35 types of socks from running, walking, hiking, basketball, tennis, golf, fitness and even casual and dress socks all customized and scientifically structured to meet the demands of any activity.</p>
<p><em>Special thanks to Kalvin Kiel Sanggalang, Operations Manager of Thorlos/Colerosh, Inc. for inviting us to the product launch.</em></p>
<p><em>Thorlos socks are now available at Riovana, Toby&#8217;s, R.O.X., Rustan&#8217;s, The Athletes Foot and Planet Sports. For more details about the product, please visit <a href="http://www.thorlosphilippines.com/">http://www.thorlosphilippines.com/</a>, and kindly like them on Facebook at <a href="https://www.facebook.com/thorlosphilippines">https://www.facebook.com/thorlosphilippines</a> or you can also follow them on Twitter at @thorlosPH <a href="https://twitter.com/?iid=am-212786989413344542961305188&amp;nid=24+profile_user&amp;uid=35425880&amp;utm_content=profile#!/thorlosPH">https://twitter.com/?iid=am-212786989413344542961305188&amp;nid=24+profile_user&amp;uid=35425880&amp;utm_content=profile#!/thorlosPH</a></em></p>
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		<title>Mayon 360 Update: Hydration Guide</title>
		<link>http://cruisec0ntr0l.wordpress.com/2012/04/15/mayon-360-update-hydration-guide/</link>
		<comments>http://cruisec0ntr0l.wordpress.com/2012/04/15/mayon-360-update-hydration-guide/#comments</comments>
		<pubDate>Sun, 15 Apr 2012 10:49:50 +0000</pubDate>
		<dc:creator>cruisec0ntr0l</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://cruisec0ntr0l.wordpress.com/?p=2238</guid>
		<description><![CDATA[<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cruisec0ntr0l.wordpress.com&#038;blog=6895842&#038;post=2238&#038;subd=cruisec0ntr0l&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div id="attachment_2241" class="wp-caption aligncenter" style="width: 510px"><a href="http://cruisec0ntr0l.files.wordpress.com/2012/04/hydration-guide-a.jpg"><img class="size-full wp-image-2241" title="hydration guide a" src="http://cruisec0ntr0l.files.wordpress.com/2012/04/hydration-guide-a.jpg?w=500&h=937" alt="" width="500" height="937" /></a><p class="wp-caption-text">NO ENERGY DRINKS and SOFT DRINKS will be provided along the route, as part of our product lockout agreement with the event partner. Only bottled water, juices, and other Ginebra San Miguel, Inc. (GSMI) beverage products will be provided (beers &amp; gins included upon request).</p></div>
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		<title>Tales from the Kitchen: Nike Free</title>
		<link>http://cruisec0ntr0l.wordpress.com/2012/04/12/tales-from-the-kitchen-nike-free/</link>
		<comments>http://cruisec0ntr0l.wordpress.com/2012/04/12/tales-from-the-kitchen-nike-free/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 03:45:44 +0000</pubDate>
		<dc:creator>cruisec0ntr0l</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[barefoot running]]></category>
		<category><![CDATA[free]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Nike free]]></category>
		<category><![CDATA[running]]></category>

		<guid isPermaLink="false">http://cruisec0ntr0l.wordpress.com/?p=2206</guid>
		<description><![CDATA[Nike&#8217;s Innovation Kitchen has cooked up some of the sports world&#8217;s greatest products and technologies. Tales From The Kitchen Episode 2 takes a fun look inside the story of the birth of one of it&#8217;s best &#8216;recipes&#8217;, NIKE FREE. Tobie Hatfield is Innovation Director in NIKE&#8217;s Innovation Kitchen. In the early 2000s Tobie and a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cruisec0ntr0l.wordpress.com&#038;blog=6895842&#038;post=2206&#038;subd=cruisec0ntr0l&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Nike&#8217;s Innovation Kitchen has cooked up some of the sports world&#8217;s greatest products and technologies. Tales From The Kitchen Episode 2 takes a fun look inside the story of the birth of one of it&#8217;s best &#8216;recipes&#8217;, NIKE FREE.</p>
<p><a href="http://cruisec0ntr0l.files.wordpress.com/2012/04/tftk_tobie_hatfield_large.png"><img class="aligncenter size-full wp-image-2223" title="TFTK_Tobie_Hatfield_large" src="http://cruisec0ntr0l.files.wordpress.com/2012/04/tftk_tobie_hatfield_large.png?w=500&h=357" alt="" width="500" height="357" /></a></p>
<p>Tobie Hatfield is Innovation Director in NIKE&#8217;s Innovation Kitchen.</p>
<p>In the early 2000s Tobie and a group of colleagues began a journey to find a way to bring to life the concept of training barefoot, a technique that helps strengthen the foot. Their goal was to create a product that replicated barefoot training while offering the support and traction of a lightweight performance shoe.</p>
<p>This is the story of the birth of NIKE FREE.<br />
<span style="text-align:center; display: block;"><a href="http://cruisec0ntr0l.wordpress.com/2012/04/12/tales-from-the-kitchen-nike-free/"><img src="http://img.youtube.com/vi/FYdeVUmWR_8/2.jpg" alt="" /></a></span></p>
<p>To read more stories on the NIKE FREE collection:</p>
<p>- <a href="http://nikeinc.com/news/nike-free-inspired-design" target="_blank">Nike Free: Natural Motion Inspired Design</a></p>
<p>- <a href="http://nikeinc.com/nike-running/news/all-new-nike-free-shoes-launch-on-nikeid" target="_blank">All-New Nike Free Shoes Launch on NIKEiD</a></p>
<p>- <a href="http://nikeinc.com/nike-womens/news/nike-free-advantage" target="_blank">Nike Women&#8217;s Training Presents the Free Advantage</a></p>
<p><em>Thanks to Marco Sindiong of Ogilvy for the updates.</em></p>
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